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About
Sonia Ricotti
President, Lead Out Loud
 Sonia
Ricotti is a world-renowned leader in the realm of
personal transformation and self-development.
She spent many years in the corporate world working
in the health and fitness industry, successfully
managed several health clubs both big (over 200,000
square feet) and small (25,000 square feet) over
that time. She was quickly known as the “Turnaround
Queen” because of her ability to take each club from
rock-bottom to super success in record time! She
also received several leadership awards along the
way. She eventually took her experience/success and
created her own consulting firm (Club Training
Forum) working with health club owners and their
staff, teaching them how to turn around their
business and achieve unprecedented financially
success.
Then, one day, after feeling burnt out and tired,
Sonia decided to walk away from it all. She wanted a
change. She wasn’t sure what she wanted to do and so
decided to travel the world for a year. She took a
job as a Tour Leader with an adventure tour company
and travelled throughout South and Central America.
She went from a solid six figure income to making
$25 a day. It was a liberating and positive
experience for her.
Throughout her life, Sonia had always been an avid
reader and student in the self-development and
personal transformation arena and had experienced
incredible breakthroughs in her own life. Upon her
return from her travels, she was very clear about
what she wanted to do; she wanted to help people
live their greatest lives and make a difference on
the planet.
In early 2006, Sonia launched her new company,
Lead Out Loud, an organization offering live
seminars, online courses, and videos that help
people live their greatest lives.
Today, she is the President of Lead out Loud,
a radio host for Lead Out Loud Talk Radio, a
world-renowned motivational speaker, and is the #1
bestselling author of The Law of Attraction Plain
and Simple (a book that teaches you how to
achieve inner peace and happiness no matter what the
current circumstances are in your life).
Sonia has been interviewed on national and local TV
and Radio shows hundreds of times (including
FOX-TV News, Steven and Chris Show,
Oprah and Friends Radio, and many more) and is a
regular guest on Lifestyles with Rita Nave on
CHEX-TV.
Her latest project is hosting A Big Life,
an inspirational TV show which will air
worldwide via the internet in September 2010. Her
next book, Unsinkable: How You Can
Bounce Back Quickly When Life Knocks You Down,
will be released in 2011.
Sonia is also a humanitarian and committed to making
a difference. She has participated in many
humanitarian trips around the globe (including
Nicaragua, Guatemala, El Salvador, and Thailand).
Sonia holds a Bachelors degree in Psychology and
speaks four languages (English, French, Spanish, and
Italian). She was born and raised in Montreal, and
today lives in Toronto, Ontario (Canada).
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